“…relationships are more like muscles—the more you work them, the stronger they become.” -Keith Ferrazzi.
In Never Eat Alone, Keith Ferrazzi offers tips and best practices to strategically develop one’s social and professional network.
- Never look at relationships as transactional. They are not Quid pro quo, rather “…relationships are more like muscles—the more you work them, the stronger they become.”
- Contribute to your network: “Give your time, money, and expertise to your growing community of friends.”
- Share your goals and dreams with other people so that they can help you achieve your dreams. E.g. Bill Clinton used to tell people he wanted to be Governor at a young age. People will help you achieve your goals.
- “The more new people you know, the more opportunities will come your way and the more help you’ll get at critical junctures in your career.” The people you meet should be in different fields so that more opportunities will flow in your direction.
- Do your homework. Before attending a conference, find out who will be there, what they are interested in, and how you can help them.
- Create a “To-meets” list. Who do you want to meet, and what would would you ask them?
Pro tips for meeting with people:
- “Spectacular achievement is always preceded by spectacular preparation.” Before meeting with someone, do your homework. What are their interests? What have they recently published? What are they passionate about? What causes do they support?
- “Use an open-ended question. A request that is expressed as a question—one that cannot be answered by a yes or no—is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you.”
His book also includes create tips on attending conferences, hosting dinner parties, and more. Below are a few examples
Pro tips for conferences:
- Find out who will be there, and figure out who you want to meet before the conference begins.
- Conferences are the best place to meet people now. If it’s in your city of residence, organize and take people out to a local venue that you know.
- His chapter has many more tips!
The Home Dinner Party:
- Bring together people who otherwise would never meet each other. Diverse people with different interests create fun experiences for everyone
- His chapter has many more tips! I think Jews do this well with the Shabbat dinner!
- This book is an essential for anyone in business development or marketing roles. I advise it for anyone interested in learning more about how to be a ‘good networker’.