The NYTimes wrote an expose on e-commerce sites exploiting customers looking for a "deal". What the sites do? Websites (e.g. Overstock, etc.) show expensive prices to portray expensive merchandise Websites show discounts to convince customers that they are getting a deal. Some websites (e.g. Amazon, eBay) have timed-deal to create urgency. Are there problems with these tactics? There is no problem … Continue reading E-commerce, What does the price mean?
This is a great blog post on Information Architecture
- Get the internal stakeholders to list the categories of information they think users of the product care about, in order of importance.
- Then, ask users what categories of information they care about. Don’t anchor them with the categories you’ve come up with — ask open ended questions.
- Present the results in a three-column table: Column 1: information category. Column 2: how we thought users ranked it. Column 3: how users actually ranked it.
- Benefits: “It shines a light on the fact that what the people in the room think is important and what users or customers think is important are often not the same thing. It forces everyone in the room to step outside their preconceptions and inherent biases and put themselves in the shoes of users and customers. And it’s the quickest way I know to develop a clear, simple model for…
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Collaboration is a 21st century buzz word. Ben Waber uses science to prove how collaboration adds significantly to a company's bottom line. If I told you that “changing how people spent 15 minutes of their day” could yield $15 million in profit, would you believe me? You should because Ben Waber et al. … Continue reading Book Review: People Analytics by Ben Waber
According to Tim Cook, The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand. At the core, we must understand several factors. At what cost to our safety should we forfeit our … Continue reading The Case for Privacy: TheFBI v. Apple
Book Review: The Big Short The first investment rule I learned was “Never invest in a business you cannot understand.” It’s a simple investment rule. If you don’t understand the business, then it’s impossible for you to know if it will succeed or fail. You can bet (in some states) but don’t call it investing. … Continue reading Book Review: The Big Short by Michael Lewis
The first step to saving money is setting a goal. The NYTimes profiles Chris Reining blogger at mreverydaydollar.com. “I was living the 9-to-5 life, and I would look at other people at work and see that they were 30, 40 years older than me and still living the cubical lifestyle,” Mr. Reining, 36, said of … Continue reading The New type of diet: Supersavers
Will the instant delivery businesses survive? Kozmo failed during Internet 1.0. Now, InstaCart, Amazon Prime Now, and UberEats are trying to compete. This NYTimes write up analyzes why these companies may succeed: that make it pricey for instant delivery. Hidden Costs My tests began with Instacart, which bills itself as an easy way to hire a shopper … Continue reading InstaCart and food delivery businesses?
When Steve Jobs wanted to open Apple stores, he was ridiculed by everyone. Now, some Apple stores are the highest grossing per square foot in the world. And, they're constantly packed. Now, Amazon is creating a brick and mortar store in Seattle. There are some differences. Amazon plans on selling books which have a small margins. … Continue reading Storefront + internet = Success?
Minimal Group Paradigm is the The minimal group paradigm is a methodology employed in social psychology.Although it may be used for a variety of purposes, it is most well known as a method for investigating the minimal conditions required for discrimination to occur between groups. Experiments using this approach have revealed that even arbitrary and … Continue reading Leveraging Minimal Group Paradigm to Increase the quality of Product Design
“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.”-- Aaron Ginn. “Growth hackers are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated … Continue reading Growth Hacker Marketing by Ryan Holiday