Leveraging Minimal Group Paradigm to Increase the quality of Product Design

Minimal Group Paradigm is the The minimal group paradigm is a methodology employed in social psychology.[1]Although it may be used for a variety of purposes, it is most well known as a method for investigating the minimal conditions required for discrimination to occur between groups. Experiments using this approach have revealed that even arbitrary and … Continue reading Leveraging Minimal Group Paradigm to Increase the quality of Product Design

Growth Hacker Marketing by Ryan Holiday

“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.”-- Aaron Ginn. “Growth hackers are data scientists meets design fiends meets marketers. They welcome this information, process it and utilize it differently, and see it as desperately needed clarity in a world that has been dominated … Continue reading Growth Hacker Marketing by Ryan Holiday

The Power of Wearables (#1)

Personal disclaimer: I have begun doing research on wearable devices. 1) Please send me anything you have related to wearable devices 2) Please let me know if you wear wearable technology  There is no doubt that wearable devices are here. They are getting better and soon we will all be wearing them. Their (exponential) impact is … Continue reading The Power of Wearables (#1)

Big Data is changing the way real estate agents work

WSJ reports how several real estate data firms are finding information on when home-owners want to sell and how to find prospective buyers. Home owners who want to sell are targeted by online advertisements. Mr. Hoefling, the 50-year-old owner of an office-furniture resale company, had been targeted for the ad—along with 1,500 others in California’s Silicon … Continue reading Big Data is changing the way real estate agents work

“The Engineer’s Lament” by Malcolm Gladwell

Gladwell's piece The Engineer's Lament in the New Yorker covers the problem that engineers face on a daily basis: How to solve a problem given a set of constraints. He covers a tragic, fatal car crash. The crash was tragic. But, the ensuing prosecution of the car manufacture and the drivers was not the smartest way … Continue reading “The Engineer’s Lament” by Malcolm Gladwell

Can Technology change our habits?

Technology gadgets have succeeded in tracking our behavior. For example, Fitbits act as a pedometer and motivate us to walk 10,000 steps per day. But, are fitbits and other habit building gadgets actually creating new, healthy habits? There is new category of apps. Ms. Shull, an MIT professor, explains in a NYT article, "nudging technology, includes “hydration … Continue reading Can Technology change our habits?

Will home products that require user input work or will we have to wait for passive home products?

Amazon just released a trial version of Amazon Dash "that allows customers to order items with the push of a single physical button." (NYT) The promo video is fun. Today- we press a button. "The program, Amazon Dash, is a partnership with a handful of consumer brands like Bounty, Gillette and Tide — made by companies … Continue reading Will home products that require user input work or will we have to wait for passive home products?

I’m still thinking about the following but I want to share my thoughts

Hillary Clinton's use of a private email address as Secretary of State has garnered a lot of attention. I'm not interested in prosecuting or defending her actions. However, I am interested in debating the perils and promises of politicians using email as well as individuals in familiar relationships using written communication. Email creates an archive. It … Continue reading I’m still thinking about the following but I want to share my thoughts

Don’t confuse Social context and Professional context: How to make an introduction

When people want to be introduced in a professional context, we should brag about their resume, work experience, unique value. But, in a social context, such as a dinner party, we should brag about why we are friends with them instead of listing the professional accolades. Professional context: Keep it focussed on why you want … Continue reading Don’t confuse Social context and Professional context: How to make an introduction