Would you hand your phone to a stranger? Perhaps. Would you let a stranger use your computer? Most people, this time, say no. Why the difference? Perception. People rightfully believe that their computer contains an enormous amount of confidential and proprietary information. In the hands of a malicious stranger, the stranger can do a lot of damage. … Continue reading Breathlyzer : Drinking&Driving || Textalyzer : Texting&Driving
Hemingway App makes your writing bold and clear. "Deep Learning" is a term used to refer to a branch of Machine Learning. Deep Learning leverages computation power to solve complex problems. Recently, Deep Learning made news headlines when Alphabet’s AlphaGo (DeepMind) computer program defeated international Go champion Lee Se-Dol . Go is an ancient Chinese game that is computationally far more complex that Chess. Why is this so significant? Beating the … Continue reading What is deep learning?
The NYTimes wrote an expose on e-commerce sites exploiting customers looking for a "deal". What the sites do? Websites (e.g. Overstock, etc.) show expensive prices to portray expensive merchandise Websites show discounts to convince customers that they are getting a deal. Some websites (e.g. Amazon, eBay) have timed-deal to create urgency. Are there problems with these tactics? There is no problem … Continue reading E-commerce, What does the price mean?
This is a great blog post on Information Architecture
- Get the internal stakeholders to list the categories of information they think users of the product care about, in order of importance.
- Then, ask users what categories of information they care about. Don’t anchor them with the categories you’ve come up with — ask open ended questions.
- Present the results in a three-column table: Column 1: information category. Column 2: how we thought users ranked it. Column 3: how users actually ranked it.
- Benefits: “It shines a light on the fact that what the people in the room think is important and what users or customers think is important are often not the same thing. It forces everyone in the room to step outside their preconceptions and inherent biases and put themselves in the shoes of users and customers. And it’s the quickest way I know to develop a clear, simple model for…
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Collaboration is a 21st century buzz word. Ben Waber uses science to prove how collaboration adds significantly to a company's bottom line. If I told you that “changing how people spent 15 minutes of their day” could yield $15 million in profit, would you believe me? You should because Ben Waber et al. … Continue reading Book Review: People Analytics by Ben Waber
According to Tim Cook, The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers. We oppose this order, which has implications far beyond the legal case at hand. At the core, we must understand several factors. At what cost to our safety should we forfeit our … Continue reading The Case for Privacy: TheFBI v. Apple
Book Review: The Big Short The first investment rule I learned was “Never invest in a business you cannot understand.” It’s a simple investment rule. If you don’t understand the business, then it’s impossible for you to know if it will succeed or fail. You can bet (in some states) but don’t call it investing. … Continue reading Book Review: The Big Short by Michael Lewis